Strengths:

Weaknesses:

Opportunities:

Threats:

1. 100% usable

2. Easy processing, low skills and training required

3. Low tech

4. High Demand

5. Politically correct and socially redeeming

6. Clean, organic, non-toxic

7. 100% of the Vitamins/Minerals available for plants to use

1. Anyone can do it

2. No or few patents possible

3. Low cost investment for competition

4. Low skills required by competition

5. Currently, No funding, land, or equipment

6. Contaminated Plants would have to be processed differently or Disposed

1. Can mix with (Azomite, Inc.) and (Mineral Clay Inc.) Products to have something very unique. Can buy both companies.  This makes the richest soils on earth.

2. High Demand

3. Easy to market

4. Supplier of raw material to large companies

5. Great human interest coverage

6. Use cottage industry to supplement harvesting and delivery to our facilities (similar to tobacco industry).

7. Build relationships with current harvesters as a dumping solution (can charge dumping and transporting fees)

8. Can build core competencies in using and transporting while working on winning contracts for harvesting

1. Easy to duplicate by competitors

2. Possibility of not winning contracts

3. Political connections of competition

4. Other large companies entering market

1. Market the no waste concept = 100% usable

2. Find cheapest labor (Not $/hr but Best Overall Value)

3. Low tech (Keep processes simple)

4. High Demand (Start Locally and Expand Rapidly to avoid dissatisfying customers and to minimize transportation and storage problems)

5. Politically correct and socially redeeming (use the positive image in every ad)

6. Clean, organic, non-toxic ((use the positive image in every ad)

7. 100% of the Vitamins/Minerals available for plants to use (use the positive image in every ad)

1. 1. Negotiate long term contracts with large, existing distributors.
2. Rely on low cost and market share of harvesting.
3. Become a supplier to large retailers
4. HUB zone work sites will drive make salary costs competitive.
5. Use HUB zones, and social welfare corporate design to attract resources.
6. Use contaminated plants as material for non agricultural products.

1. Apply for patent protection and market this as a private brand.
2. Adjust marketing so as not to over commit to provide product.
3. Adjust marketing so as not to over commit to provide product.
4. Take advantage of cost and environmental features.
5. Develop advertising to tell story. Seek endorsements from environmental-/ecological organizations.
6. Will be attractive to cottage industries needing to enlarge their income potentials
7. Will improve cost of initial harvesting component.
8. Will improve cost of initial harvesting component. 

1. Become material supplier to major retailers and patent private label products.
2. Can rely on private label product and transition other resources to different product lines.
3. Use lobbying as a 501 c 4 company to counter any political pressures.
4. Can rely on private label product and transition other resources to different product lines.

Strengths:

Weaknesses:

Opportunities:

Threats:

1. Can be produced in forms to suit the market.
2. Does not have the usual unpleasant characteristics attributed to current commercial products.
3. Would be a boon to developing countries in tropical areas through out the world.
4. Could be supported by environmental groups because it is environmentally friendly.
5. Funding sources could be expanded to apply for foreign development funds.

1. Must not over extend planned distribution plans.
2. Would have to compete against established supply chain.
3. No established network for transportation, wholesaling or retailing.
4. Difficult to product from being duplicated by competitors.
5. Time needed to document results of usage by consumer. Could delay introduction of product.

1. Easy to market both domestically and internationally.
2. Introduce aesthetically pleasant product which is as effective as current commercial product.
3. Will produce cooperative effort with environmental and ecology groups.
4. Different governmental regulations can make international product easier to begin.

1. Competitors will fight for their market share.
2. Governmental regulations may delay product development and introduction.
3. Overseas production could be interrupted due to political changes and social problems.
4. Foreign operations would require large expansion of administrative costs.

1. Develop products with proper nutrient mix to support specific animal needs.Appealing aspects of product would be major part of marketing plan.
2. the raw product is available in most tropical climate and has already been introduced on a small scale in Asia.
3. Develop network with ‘green’ groups to obtain their endorsement of products.
4. Aid for developing countries is funded by the federal governments and World Bank through grants.

1. Must develop a ‘just in time’ expansion plan to include international operations.
2. Research all markets to determine existing penetration and begin production accordingly.
3. This will be a consideration in the underserved markets. Cannot wait for infrastructure to be built.
4. Develop a unique product that can be name-branded, Contract with major competitors as a materials supplier.
5. Begin product effectiveness research as soon as initial site for removal is operational.

1. Research all markets to determine existing penetration and begin production accordingly.
2. Center marketing efforts on aspects of product that will appeal to consumer’s desire for a ‘clean’ feed.
3. Win public support and endorsements by leading environmental organizations.
4. Begin production in most favorable political site.  

1. Develop a unique product that can be name-branded, Contract with major competitors as a materials supplier.
2. Begin production in most favorable political site
3. Create a local presence. International operations should be distinct and transparent.
4. Would manage operations on site with local personnel.  

Strengths:

Weaknesses:

Opportunities:

Threats:

1. Would use liquid content, major component of plant, for a marketable product and not a waste product.
2. Products can be manufactured for use on both humans and animals.
3. High Demand (Start Locally and Expand Rapidly to avoid dissatisfying customers and to minimize transportation and storage problems)
4. Politically correct and socially redeeming (use the positive image in every ad)
5. Clean, organic, non-toxic ((use the positive image in every ad)
6. Low cost of production

1. Government regulations on products used on humans and animals may impose delays and/additional production costs.
2. Packaging and distribution would add a level of complexity to production process.

Link to company with water small reclamation projects

http://www.hydromentia.com

An EXAMPLE OF

WATER HYACINTH PROTOCOL For Wastewater Water Reclamation

(Note: Scope of Problem is Bigger than this Example.)

It is understood that for many years, the Water Hyacinth has been used as a tertiary system for wastewater water reclamation (NASA has used this very effectively, as have many other cities throughout the South and Southeast). However, it is unlikely that a continuous process has been used that would allow the removal of toxins and the re-establishment of potable water through “only” the use of the water hyacinth. This would be far less costly and many times faster in implementation.

The following is suggested for the immediate establishment of a remediation system for the elimination of toxic waste within the City of New Orleans. The necessary equipment to establish the “processing facilities” is already at the disaster site: Graters, backhoes, caterpillars, etc.

1. Establish a series of “spray pits” (concrete areas for water flow approximately 2-to-4 feet deep) to pump water into (as large an area as is possible). Stair-step the pits to allow for a flow of water when desired; or provide pumping from one pit to the next.

2. Fill the “spray pits” with fully-grown water hyacinth from the bayous, lakes and rivers in-and-around New Orleans, and let stand for a period of 3-4 days. Harvesting equipment is available throughout Florida and could be airlifted to New Orleans, easily. Otherwise, a labor-intensive work crew could be established from the people of New Orleans. (This would provide jobs much in keeping with the CCC Camps of WWII.)

3. Remove the water hyacinth and allow the water to flow to the next pit where new water hyacinth would be placed for another 3-4 days, respectively.

4. Each time the water is allowed to flow into the next pit, remove the existing water hyacinth and separate the roots, stems and leaves of the removed water hyacinth for product development (see attachment. This commences new industries from the “waste” water hyacinth. The roots would be secured in concrete crypts for later “burning” in alternating current plasma torch facilities (“Plasmatrons” by SUI), thus eliminating any/all toxic waste, cleanly. Furthermore, if sufficient waste material (including all the rubble removed from the devastation) is available, all materials could be utilized to make fuel for a combined-cycle co-generation system through the use of a larger version of the “Plasmatron” (to build one of these units would take from 1-2 years for construction).

5. Test the water on a daily basis as to the removal of toxins by the water hyacinth. There will be a maximum capacity reached by the various plants (generally, 3-4 days). Once saturation of toxins in the root systems of the water hyacinth is complete, release the water into the subsequent “pits”, and test again.

6. Continue this process until potable water has been achieved.

Strengths:

Strengths: